About Us

Our mission: To help people discover the best local businesses

What is MisterWhat all about?

MisterWhat is a local recommendations engine.

Founded in 2009, MisterWhat is currently available in 13 countries, and is used by more than 7 million unique users monthly.

Every day, we strive to:
  • help people find the right local services, whenever they need them
  • help local businesses connect with new clients

Users visit MisterWhat to find great local businesses like sushi restaurants, doctors, gyms and plumbers.

Business owners/managers can set up a free account to create a company profile and get in touch with their customers.

MisterWhat in the World

* In Italy, MisterImprese.it

9 Things That Make MisterWhat Unique

  1. MisterWhat is 100% free, no strings attached.
  2. If you are a business owner or manager, it takes 5 minutes to set up your company profile.
  3. Many competitors allow businesses to pay in order to show up at the top of their listings. We don't. We believe companies should be at the top because they deserve it and provide outstanding services, not because they have the most financial resources.
  4. MisterWhat uses automated software to rank local businesses. The software looks at dozens of signals to determine how businesses are ranked on the site.
  5. We check each and every company profile created on MisterWhat within 24 hours of publishing to ensure quality and authenticity.
  6. Our technology helps us rank the most reliable and helpful reviews.
  7. All reviews submitted by users are checked by our team before publishing. We do our best to filter out reviews that are fake, biased, spam, unhelpful or low quality (and trust us, we get a ton of those!).
  8. We listen to your feedback. We are constantly at work to improve the service, adding new functionalities that can benefit you and improve your overall experience.
  9. Your privacy is our top concern. If you want to remove your listing, contact us and we will promptly deal with your request.

Our values

MisterWhat is made up of diverse and talented people who work together with a consistent set of values.

Our values of Customer Focus, Excellence, Integrity, Innovation, Speed and High Performance provide the framework for everything we do. They guide every conversation we have, every decision we make, and every interaction among our team members and with our users.

Our team

Our team is composed of highly trained and experienced people, who help us achieve our goals in delivering a first class service.

The team is comprised of qualified professionals with diverse backgrounds in the areas of web and mobile programming, big data analysis, data processing, law, web operations, online marketing, customer support, and international languages.

Copyright © 2014 Fabulabs S.p.a., Via Ticinello 22, 27100, Pavia, Italy


Fabulabs S.p.a.
Fax: +39 0382 049305
Address: Via Ticinello 22, 27100 Pavia - Italy